Summary

The argane region holds a population of three million people, a species that exists only in Morocco and environment characterized by its contrasts and beauty. These Moroccan natural resources are not only threatened by the forces of nature, such as the climate which becomes increasingly more arid or the desert that continues to advance, but also human elements such as agro-businessmen or the growing local population and their livestock.

This project's goal is to valorize a more traditional farming method that is positive for the environment. The foundation wants to raise awareness among the local population about the importance of the argane tree, and other cultures that can grow in this environment without pesticides or massive irrigation, to the future of the region. If the project succeeds in creating an income for the community participants, this will add a certain value to the selected plant species, like the argane tree, and will perhaps create an impetus to preserve and propagate these types of plants. If the environment is protected and distribution capabilities improved so that rural populations can get a fair price for their efforts, the foundation believes that the current rural exodus will slow down. If this rural exodus continues, the effect could be disastrous for the entire country when millions of people from this region search a new life elsewhere.